The 11th Hour

The human’s capacity to survive is solely based on our intellect however it is our intellect which has created a culture which has detached us from nature. This statement is rather contradicting for humans ARE a part of nature. The need for oil is repressing the general population from being fully aware of the consequences of what they are contributing to – global warming. I can’t believe how hard it is to persuade people to do the right thing. It is a common sight to see litter floating around any corner of any street. It’s unbelievable how people cannot make the linkages. It was said that an individual can be intellectual however on the other hand people are stupid. This reflects the 11^th Hour’s perception of people.

“Corporations are the weapons of mass destruction” was a statement which hit hard for I had never thought about it that way. Consumerism IS destroying the planet and consumerism is a product of corporations therefore individuals must stand together as people and as people we must turn the hierarchy which holds corporations at the top upside down in order to save the human population. As mentioned earlier it is our INTELLECT which helps us survive, not our dumb witted sheepish behaviours of being sugar coated by corporations’ prime time advertisements. If nature were an economy it would generate $35 trillion worth of in one year, which is a staggering amount. Green power MUST be the source of a new economy.

As industrial designers we must live up to our new role as “culture generators”. We must create a new culture of environmentalism where people ARE aware their actions relative to global warming, and the “waste making system” must be reverted to a “cradle-cradle” system. We must make products last emotionally and discard consumerism.