Designer as designers should be able to create WHATEVER they want and HOWEVER they like but on ther other hand in this world, nothing can go 100% our way. So the importance of collaborating with the client is essential for the well being of the design firm. This video exposed to me how naive clients can be by not even bothering to check up on the design process of the design brief then have the nerve to complain about the final outcome, which is quite repulsive.
The design processes were quite interesting despite the client's naivety. The ways in which designers brainstorm ideas for new products reminds myself of past projects where we had to collaborate as much as we could to finalise a design. This problem solving would aid me in my years to come as a future industrial designer.
Anyway with this said it is vital to do market research and product research in order to satisfy the client's needs. For instance the research conducted in India revealed the significance of market research, for in the Western world sleeker bikes are more fashionable whereas the more rigid form is more suited in the Indian environment.
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