Designer: Storm Design
Client: Eva Denmark
Bronze, International Design Excellence Awards (IDEA) 2008
Storm Design (Denmark) has given the everyday chopping board a new aesthetic as well as a new function. From the boring rectangular board to three new kite shaped designs, the Eva Trio Kite Chopping Boards (ETKCB) have revolutionised cooking. They are designed with a unique slope to collect meat juices which usually end up on the kitchen bench or the perhaps even the floor, making cleaning an annoyance. In addition these slopes can also prevent chopped ingredients from falling onto the floor. Furthermore the pointed angle ensures no ingredients fall off whilst the user is pouring meat juices or ingredients into pots and bowls. Not only is the ETKCB's praticality useful, it is gracefully blended with its aesthetic. It is a beautiful piece which evokes a hovering kite in the wind, making cooking more enjoyable. With these new innovations, ETKCB's target market such as chefs to the average cook at home will be surew to be grasped.
Material : Solid Oak
Size: 40x40x3
Visual Design Analysis:
LINE: Straight, solid, smooth lines but also one of the three has curves
BALANCE: All three are symmetrical at the pointed angle and the weith evenly distributed
CONTRAST:The slope is contrasted with the flat plane of the chopping board
FORM: The dimensions of different kite designs blended with the dimensions of the typical board
COLOUR: Natural colour of oak, which is intensified by the grains of the of the wood
TEXTURE: Smooth and sleek with solid edges and corners
PROPORTION: The plateau of the board dominates most of the form comapred to that of the slope
More information on ETKCB
http://www.armorica.co.uk/Cooks_Equipment/Chopping_Boards
http://www.danskdesign.nu/eva-trio-kite
http://images.businessweek.com/ss/08/07/0717_idea_winners/101.htm
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