"Small is the NEW big". This idea Paul Bennett presents revealed to me how important it is to go inside the shoes of who you are designing for. The example of the patient in the hospital bed was a very powerful video. Initially the 6 minute video brought about a "What the...?" and boredom but then on the contrary it reflects EXACTLY what a patient's experience is in a hospital. So to solve this the hospital personalised each patient's room and privacy allowing their stay in the hospital a little less daunting.
By seeing design opportunities in one's surroundings the shipping container, Sesame Street, velcro and the Cat's Eye Vision were created. This reinforces the power of "looking things afresh", using thw world arround us to create our own solutions. The IKEA example was yet another dominant aspect of the video. By actually interacting in a child's world and perspective, new storage solutions were created under the tabletops.
Following on from IKEA was the foldable water pump. By "transfering into the world" of Kenya, designers realised beauty and form was NOT necessary. What was most important was to easily transport pumps from A to B. By focusing on the little things, designers can create the more and more useful and pleasureable products. With this in mind I will always keep a concious thought of who I am designing and becoming that person.
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