Thursday, August 21, 2008

Video Reflection Three: Yves Behar - Designing objects that tell stories

Behar's perception of design is to give design VALUES. Through these values design no longer becomes just aethetics and functionality but also a "set of emotional considerations". "Y Water" was perfect to target the growing obesity epidemic. By allowing water to be fun, children would be influenced to drink healthy substances. By considering the emotions of the modern parent, Y Water was born.

Furthermore the NYC Condom Dispenser targets the growing concerns for STD's in the developed world. By making the dispenser playful and witty (and free) people will be drawn to them and hence use the condoms helping to achieve the client's goal, the goal to give out 30 000 condoms in New York City. Installing them in public areas such as clubs, pubs, etc did not seem ridiculous because the dispenser was equivalent to a fire hydrant. It was "meant" to be there.

On the other hand the One Hundred Dollar Computer XO (OHDC) was able to allow the user to escape from reality. This in itself was truely amazing. By aiding their education and providing a whole new technological world, the OHDC XO was able to put smiles on childrens's faces, even those who are in poverty. It was even considered their most precious item. To be able to help children's futures truely reinforces the idea that "we designers CAN change the world".

These inspirational projects has proved that design can motivated me more to hopefully one day contribute to saving the world...

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