DESIGN NATURE ART was the key concept behind this talk. Ross Lovegrove has revealed to me that design is always undergoing evolution, a parallel link to nature itself. For example a small organism one million years ago would have undergone millions of processes to become the something as majestic as a humpback whale. This same process is applicable to design. As nature continues to evolve, new innovations in science allow design to evolve too.
Lovegrove also believed that the natural world had the right idea all along, that "nature liberates form". Instead of building up on what was built in the past, looking into nature is the new way to explore and define new shapes. This ideology has inspired me to think in a whole different perspective. Why come up with something artificial when nature took millions of years to process something like a beautiful whale? The answer can be there right in front of us when we least expect it to be.This fundmental basis of ORGANIC design was a true eye opener.
Ross Lovegrove also strongly believes in simplicity of form. For example his concept car which was inspired by a water droplet has rid of all the small mechanics and gadjets behind contemporary cars, saying "cars are all wrong" and instead replaced them with only the essentials while maintaining the organic form and flow. This again has given me more insight into ORGANIC design. We do not have to have a meticulously formed design to make it beautiful. We can create something of "minimal form with maximum beauty" just how Lovegrove has achieved it.
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